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Overview:

We are looking for a Head of Marketing with B2B experience who’ll lead our marketing activities, from brand development, marketing strategy, content creation, advertising and other creative initiatives. You will be focused on developing and raising awareness of the Kitt brand, generating new leads and engaging existing tenants, brokers, agents and landlords within our portfolio.

 

The Kitt Marketing Team consists of creative, ambitious and driven individuals including a Marketing Executive, Marketing Assistant and Part-time Freelance Copywriter. You will be heading up the team, working with senior management and owning the whole marketing function, improving team efficiency and reporting.

 

The ideal candidate will be passionate about helping to bring the best out of the team, whilst also not being afraid to get their hands dirty.

 

Job description:

Responsibilities include developing plans to help establish our brand, structuring and prioritising projects, optimising resources within allocated budgets and setting short-term and long-term goals that generate business.

 

Ultimately, you will manage our Marketing Team in ways that promote higher profitability and competitiveness.

 

This includes:

 

Our Brand - evolving and refining the Kitt brand strategy, identity, messaging and positioning.

  • Development of branding, positioning and core messaging
  • Ensure our brand message is strong and consistent across all channels and boost awareness 
  • Coordinate with Sales team to ensure our brand is understood and communicated throughout the sales process. 

 

Our Digital Estate - ensuring the Kitt look & feel is executed across all touchpoints, and every channel is optimised for its marketing objective. 

  • Consistency across all channels including sales materials, email campaigns, web pages, press coverage and promotional material
  • Maintain a balance of brand and conversion driving activities across all channels


Our Content - defining a content strategy that will cut through the noise and perform. 

 

  • Decide what kind of content strategy is required 
  • Develop plan that can be prioritised and executed in a scalable way

 

Our Assets - plan and control the execution / production of marketing assets. 

 

  • Crafting strategies and structure for the team to execute on across Paid Digital, Social, Offline, PR Communications and other creative initiatives 
  • Monitor competition (acquisitions, pricing changes and new products and features)

 

Our Distribution - identify the best channels that ultimately will raise awareness of the Kitt brand and start delivering results  

  • Analyse consumer behaviour, their personas and the right channel mix to meet their 
  • Identify opportunities to reach new market segments and expand market share

 

Our ROI & Planning

  • Preparing and managing budgets for the marketing function
  • Tracking and optimising the performance of marketing assets across the board 
  • Setting, monitoring and reporting on team goals
  • Participate in the quarterly planning of team and company objectives

 

Key skills and experience:

  • Previous role as Head of Marketing, VP Marketing or an aspiring Marketing Director
  • A proven track record of leading a B2B Marketing team
  • Experience of successfully growing the marketing function within a high-growth startup environment
  • A record of delivering business growth through the focused execution of creative innovation and compelling customer and data-driven solutions to exceed target performance
  • Experience in growing audiences and generating high-quality leads through targeting solutions with efficient and effective campaigns
  • Experience of working closely with a B2B Sales function and generating MQL leads
  • Solid knowledge of web analytics, SEO optimisation and Google Adwords
  • Experience with CRM, marketing automation tools, project management software
  • Experience of brand development, customer journey mapping, segmentation and product marketing
  • Exceptional leadership skills with the ability to set, prioritize and deliver on goals
  • Experience in managing expectations of many key stakeholders both within and outside of the business
  • Analytical and strategic thinker
  • Ability to present and report back to key stakeholders
  • Experience of working within an agency environment delivering on and managing client expectations would be beneficial
  • Experience of agile working and sprints would be beneficial

 

If you’re a skilled B2B marketing strategist who is able to inspire your team members and are interested in leading a marketing team within a high growth startup environment in the property industry, then we’d like to meet you.

 

Or, know someone who would be a perfect fit? Let them know!

Kitt HQ

Clerkenwell House
EC1R 5BL London Directions hello@kittoffices.com 020 3488 3957 View page

The perks 🎉

We love to boast about all of the benefits you receive by joining the team! It's great to be rewarded and at Kitt all of your hard work is hugely appreciated.

Some of our amazing perks include:

  • Unlimited holiday

    We want our team members to be healthy and happy during their time with us, that is why we don't put restrictions on holiday allowance.

  • Share options and a genuinely competitive salary

    When you join us at Kitt, you are a large part of the business and we want you to feel that too.

  • Quarterly Away Days

    Our hugely anticipated away days are a fantastic time to get out of the office and put our ideas together to help to create a better business, followed by a wildly fun social afterwards!

Life at Kitt 🧗‍♂️


Every person at Kitt works extremely hard because they enjoy being a part of building something incredible.

Whist we are very busy transforming the office industry, we do also love letting our hair down and have some incredible perks!

Already working at Kitt?

Let’s recruit together and find your next colleague.

email
@kittoffices.com
  • Ashley Pang
  • Aysha Ali
  • Ciana Mulvaney
  • Harry Payne
  • Joseph Mishon
  • Kelly Spratling
  • Lawrence Sadler
  • Leo Mak
  • Lucy Minton
  • Mark Begley
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